B7 will be LGs most affordable OLED TV in 2017 and is the successor to last years successful B6 model. Unlike last year, B7 will use the same SoC for picture processing as the other OLED TVs. BLADE SLIM With an ultra slim and stylish finish this TV is unlike anything you have seen before. Perfect Black Creates Perfect Colour OLEDs unparalleled range of contrast brings shades and colours to life in a way that LED TV technology cannot match. Colour and contrast perfection. Dramatic Imaging. Cinematic Sound. LG OLED is the first TV of its kind with Dolby Vision and Dolby Atmos combined within one television ? the result is a unique cinematic experience for your home with incredible picture and sound quality. The Ultimate HDR 4K Picture Our advanced Active HDR technology can adapt to a variety of HDR formats and provides scene by scene image mastering, delivering pinpoint picture reproduction. Active HDR is better HDR. DOLBY ATMOS- Cinematic Sound for your Home Dolby Atmos delivers each objects unique sound in three-dimensional space for full immersion. The Ultimate Entertainment Package The award winning LG Smart TV with Freeview Play * puts you in control of the entertainment on offer. Enjoy your favourite channels and catch up TV services with no monthly cost. The Smarter way of watching live TV and on demand services, with no additional devices required. LG webOS 3. 5, security you can trust The security manager in webOS3. 5, certified by UL Cybersecurity Assurance Program (CAP2900-1), provides a smart TV experience you can trust. It prevents the installation of unauthorized applications, hacking and leaks of privacy. Easy and fast way to Netflix 4K HDR content. With easier control and faster access, you can explore and enjoy more of Netflixs premium 4K HDR content on LG 4K TV.